{"id":1087,"date":"2019-10-03T12:23:51","date_gmt":"2019-10-03T12:23:51","guid":{"rendered":"https:\/\/www.teconsite.com\/blog\/?p=1087"},"modified":"2019-10-03T15:21:43","modified_gmt":"2019-10-03T15:21:43","slug":"curso-de-google-activate-en-granada","status":"publish","type":"post","link":"https:\/\/www.teconsite.com\/blog\/curso-de-google-activate-en-granada\/","title":{"rendered":"Taller de Estrategia para tu Negocio de Google Activate en Granada"},"content":{"rendered":"<p>\u00a1Y continuamos con las formaciones de <strong>Google Activate<\/strong>!<\/p>\n<p>La pasada semana he tenido el placer de estar en <strong>Granada<\/strong>, donde\u00a0m\u00e1s de 60 personas y profesionales\u00a0han asistido al \u00ab<strong>Taller de\u00a0Estrategia Digital para tu Negocio<\/strong>\u00ab.<\/p>\n<p>El curso, completamente gratuito,\u00a0fue organizado por Google con la colaboraci\u00f3n de la C\u00e1mara de Comercio de Granada y con la Fundaci\u00f3n INCYDE.<\/p>\n<p>En este curso de 4 horas, se ha facilitado a los participantes numerosas claves necesarias para <strong>afrontar, definir, aprender y sacar el m\u00e1ximo partido al sector digital <\/strong>en sus empresas y negocios.<\/p>\n<p>Los contenidos y objetivos\u00a0trabajados fueron los siguientes:<\/p>\n<ul>\n<li>Objetivos de marketing<\/li>\n<li>Estrategia Digital<\/li>\n<li>Canales de Marketing digital: marketing de contenidos, SEO y SEM, Publicidad Display y Youtube<\/li>\n<li>Canales en marketing Digital<\/li>\n<li>Marketing en Redes Sociales<\/li>\n<li>Email Marketing<\/li>\n<li>Anal\u00edtica Digital<\/li>\n<li>Ejercicios de informes de anal\u00edtica y toma de decisiones<\/li>\n<\/ul>\n<p>Como en los \u00faltimos cursos hemos hecho especial hincapi\u00e9 en cubrir bien las primeras fases de la planificaci\u00f3n, fijaci\u00f3n de objetivos y definici\u00f3n del buyer persona. Estos aspectos, nos ayudar\u00e1n a seleccionar los <strong>canales m\u00e1s adecuados<\/strong>, las <strong>herramientas m\u00e1s eficientes<\/strong>, y a realizar las <strong>segmentaciones<\/strong> con mucha m\u00e1s precisi\u00f3n, lo que en definitiva se traduce en una mayor eficiencia.<\/p>\n<h3>Formaci\u00f3n Continua, abriendo oportunidades profesionales en un mundo con alta disrupci\u00f3n tecnol\u00f3gica.<\/h3>\n<p>A largo de estos a\u00f1os impartiendo<a href=\"https:\/\/learndigital.withgoogle.com\/activate\/courses\" target=\"_blank\"> cursos de<strong> Google Activate<\/strong><\/a>, he ido observando como cada vez m\u00e1s\u00a0profesionales y empresas participan en las formaciones, apostando por\u00a0<strong>incrementar y expandir sus conocimientos<\/strong> en el marco de la tecnolog\u00eda digital, conscientes de su importancia\u00a0a la hora de promocionar sus negocios.<\/p>\n<p>Esta semana, en Granada, me sorprendi\u00f3 especialmente que <strong>m\u00e1s del 60% de los participantes ya conoc\u00edan Google Activate<\/strong> porque ya hab\u00edan participado activamente en alguno de sus programas formativos con anterioridad.<\/p>\n<p>Nos\u00a0encontramos completamente inmersos en la era digital, en medio del hurac\u00e1n de la revoluci\u00f3n m\u00f3vil, en el creciente mundo del Internet of Things, la Inteligencia Artificial o la Realidad Aumentada. En una situaci\u00f3n como esta, <strong>la formaci\u00f3n continua<\/strong> es no solo una recomendaci\u00f3n, si no un <strong>requerimiento para adaptarse y coexistir con la velocidad de cambios actuales<\/strong>; se ha convertido en una necesidad imperiosa hasta para poder comunicarnos eficientemente con los distintos players con los que nos relacionamos en los negocios, o incluso para poder validar si las acciones que hemos realizado han sido efectivas o no.<\/p>\n<p>Personalmente me gustar\u00eda agradecer a todos los asistentes al curso, su participaci\u00f3n, y sobre todo su incre\u00edble actitud de cara al aprendizaje, que permitir\u00e1 a nuestro tejido empresarial avanzar a trav\u00e9s de este proceso de transformaci\u00f3n digital y salir airosos.<\/p>\n<p>Mientras recorr\u00eda el muro de LinkedIn me encontr\u00e9 con esta incre\u00edble publicaci\u00f3n de\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ignacio-jim%C3%A9nez-garc%C3%ADa-64a229140\/\" target=\"_blank\">Ignacio Jim\u00e9nez Garc\u00eda<\/a>.<\/p>\n<p><a href=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/10\/curso-estrategia-digital-granada-linkedin-morire-aprendiendo.png\" rel=\"attachment wp-att-1104\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1104\" src=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/10\/curso-estrategia-digital-granada-linkedin-morire-aprendiendo.png\" alt=\"curso-estrategia-digital-granada-linkedin-morire-aprendiendo\" width=\"563\" height=\"532\" srcset=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/10\/curso-estrategia-digital-granada-linkedin-morire-aprendiendo.png 563w, https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/10\/curso-estrategia-digital-granada-linkedin-morire-aprendiendo-300x283.png 300w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>A eso se le llama lanzarse al r\u00edo, nadar en medio del torbellino, y ser capaz de disfrutar de ello!!! Esa es la actitud!<\/p>\n<p>Pr\u00f3ximamente se realizar\u00e1n m\u00e1s cursos que te ayudar\u00e1n a mantener tus conocimientos actualizados. As\u00ed que \u00a1no esperes m\u00e1s. Te animamos a asistir!<\/p>\n<p><a href=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-5.jpg\" rel=\"attachment wp-att-1098\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1098\" src=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-5.jpg\" alt=\"google-activate-granada-5\" width=\"860\" height=\"573\" srcset=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-5.jpg 860w, https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-5-300x200.jpg 300w, https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-5-768x512.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a> <a href=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-1.jpg\" rel=\"attachment wp-att-1099\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1099\" src=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-1.jpg\" alt=\"google-activate-granada-1\" width=\"860\" height=\"573\" srcset=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-1.jpg 860w, https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-1-300x200.jpg 300w, https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-1-768x512.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a> <a href=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-3.jpg\" rel=\"attachment wp-att-1100\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1100\" src=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-3.jpg\" alt=\"google-activate-granada-3\" width=\"860\" height=\"573\" srcset=\"https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-3.jpg 860w, https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-3-300x200.jpg 300w, https:\/\/www.teconsite.com\/blog\/wp-content\/uploads\/2019\/09\/google-activate-granada-3-768x512.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Y continuamos con las formaciones de Google Activate! La pasada semana he tenido el placer de estar en Granada, donde\u00a0m\u00e1s de 60 personas y profesionales\u00a0han asistido al \u00abTaller de\u00a0Estrategia Digital &#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/www.teconsite.com\/blog\/curso-de-google-activate-en-granada\/\" class=\"more-link\">Seguir leyendo<\/a><\/p>\n","protected":false},"author":1,"featured_media":1097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,133],"tags":[],"class_list":["post-1087","post","type-post","status-publish","format-standard","hentry","category-marketing-digital-2","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taller de Estrategia para tu Negocio de Google Activate en Granada - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teconsite.com\/blog\/curso-de-google-activate-en-granada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taller de Estrategia para tu Negocio de Google Activate en Granada - Blog\" \/>\n<meta property=\"og:description\" content=\"\u00a1Y continuamos con las formaciones de Google Activate! La pasada semana he tenido el placer de estar en Granada, donde\u00a0m\u00e1s de 60 personas y profesionales\u00a0han asistido al \u00abTaller de\u00a0Estrategia Digital ... 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La pasada semana he tenido el placer de estar en Granada, donde\u00a0m\u00e1s de 60 personas y profesionales\u00a0han asistido al \u00abTaller de\u00a0Estrategia Digital ... 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